Offering
online training courses has gotten easier than ever thanks to a multitude of
platforms that assist you in creating and selling your courses on the Internet.
All it takes is access to a computer, high-speed Internet and knowledge of a
topic for which you can create an interesting course. Gone are the days of
turning boring PowerPoint presentations into online training courses. Instead,
the key to making money from your courses is to create highly relevant and
interactive content for which people are willing to pay a fee.
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Choose Hosting
·
Several
options exist for how you provide your courses via the Internet. You can host
your own online courses by hiring a website designer to build a customized
ecommerce website. Another option is to use a course management system -- such
as those offered by Udemy, Odijoo and Litmos -- to host your courses. These
platforms eliminate the need for website design or secure payment collection.
Instead, these systems collect the course fees for you and send you a payment,
taking a small fee to pay for their services.
Create Courses
·
Develop for
each course an outline based on what you want students to learn. Since people
learn in different ways, plan to use a variety of methods to provide the
content, such as short quizzes, videos, text and images that teach the
concepts. Hire an interactive designer to help develop your courses. Or use the
tools provided by course management systems to help you create the course. If
you prefer to create and host the course yourself, use a platform such as
Moodle, software you install on your own website servers and use to make
interactive courses.
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Set a Price
·
Most online
courses cost from $10 to $30 for each hour of content you provide, according to
Udemy, a company that offers online courses. But before you set your price,
research the prices charged by online courses that compete directly with your
own version. Your final price is ultimately based on the perceived value of the
course. A course name that mentions a benefit is perceived as more valuable
than a title that does not. For example, “Learn to Sell More Products and
Increase Profit” is more benefit-oriented than “Sell More Products.” Remember
that the less costly the course, the more people will take it, potentially
resulting in more sales than a higher priced course that attracts fewer people.
Market Your Courses
·
Promote each
course by focusing on what students learn. Describe real benefits of taking the
course. Explain, for example, how completing the course will enable people to
improve their lives or businesses. Post information about your class on social
media sites, your blog and on any pertinent forums in which you participate.
Ask other bloggers to mention your class. If you maintain an email list of
prospective buyers, invite them to take the course.
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